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How Rejina Pyo became the street style set’s favourite designer

With so many young designers showcasing their remarkable creativity during fashion month, editors are often left wondering just who will buy and wear the clothes off the catwalk. Balancing commerciality and artistic value can be a juggling act for newcomers, and time and time again we see brands disappear within a year or two when they run out of capital, or ideas, or both.

Rejina Pyo’s start-up, however, seems to have mastered it all from the get-go. In just five years the Seoul-born, London-based designer, who is

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