The Meghan Markle effect is the real deal.
Nearly everything the Duchess of Sussex steps out wearing — whether it be comfortable Veja sneakers or a stylish Sentaler coat — sends fans into a buying frenzy as they try recreate her look (there’s a reason PEOPLE named her the the best dressed star of 2018!).
Meghan’s influence has grown so powerful, her friend Jessica Mulroney believes the Duchess even helped save Calgary-based fashion brand Nonie from shutting down after she wore the label’s chic trench dress to a royal appearance in July 2018.
“It’s tough to be a designer. It is really tough to be a Canadian designer,” Mulroney told HarpersBAZAAR.comthis link opens in a new tab in a new digital fashion featurethis link opens in a new tab that highlights the stylist and fashion tastemaker’s career
She noted how hard it can be for Canadian brands to enter the U.S. market, find suitable retailers and sustain their businesses.
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“Sometimes all you need is that onetime break and it’ll change your life. If you get your item on a celebrity, that’s almost like the top of the top—a new way of creating business,” Mulroney said, adding, “I have a lot of friends in the entertainment business and I myself have a significant Instagram account, so I can throw them a bone and wear the earrings if I like them. Or if I know somebody’s doing a red carpet, I’ll be like, ‘Hey, you should try these.’ It’s kind of organic, but if I can do it, it usually does help.”